Sasha (born Alexander Paul Coe on 4 September 1969 in Bangor, Gwynedd, Wales) is a Welsh DJ and record producer. Sasha began his career playing acid house dance music in the late 1980s. He partnered with fellow DJ John Digweed in 1993, touring internationally and producing a series of mixes (compilations of other artists work played in a continuous fashion).
Sasha has remixed tracks for artists such as Madonna, The Chemical Brothers and Hot Chip. His remix of Felix da Housecat's "Watching Cars Go By" earned him a 2004 Grammy nomination. Sasha's remixing and production often combine electronic music genres, making it difficult for critics to pinpoint his musical style, including on his debut album of original work, Airdrawndagger.
After achieving success as a producer and DJ, Sasha worked with younger DJs and producers such as BT and James Zabiela, influencing their musical styles and techniques. His use of live audio engineering equipment helped popularise technological innovations among DJs who formerly relied on records and turntables. Despite the changing trends in electronic dance music, Sasha continues to perform in large dance venues. In 2007, he formed a record label with Renaissance Records called emFire, which is the exclusive outlet for his new music. Sasha is managed by Three Six Zero Group.
If there are boundaries yet to be broken, then you can bet that Sasha has got them in the crosshairs. He's been battering them down since Shelley's, The Hacienda, Renaissance and Twilo; from Airdrawndagger to Invol3r. Since 2011, he's carved a new way with his increasingly pivotal Last Night On Earth imprint, the label that has introduced into its family fiercely forward-thinking producers like My Favourite Robot's James Teej, Simon Baker, ThermalBear, Ejeca, Ghosting Season, Max Cooper and Knox.
Then there was the arrival of the long-awaited third album in his 'Involver' series in 2013, the intricate and challenging 'Involv3r'. It combined on one disc Sasha's peerless command of dancefloor sensibilities and on the other his skilful exploration of beatless soundscapes, featuring his exclusive interpretations of tracks from The xx, Blondes, Little Dragon, Benjamin Damage, Foals and ThermalBear. It also featured 'Shoot You Down', his own spine-chilling anthem with vocals from the beguiling Swedish chanteuse
Boundaries out of the studio have been equally unsafe. His Never Say Never parties at Ibiza's breakthrough success of recent years, Ushuaia, have seen him bring together the venerable with the fiercely cutting edge from Crosstown's Damian Lazarus and Paul Kralkbrenner, Jamie Jones and Scuba. For 13 weeks this summer, he will hold court on Sundays at The Tower, Ushuaia's newest addition, with a cadre of unannounced guests. That these parties are free is pretty much unprecedented on the island, harking back to old school raving, when all that mattered was the music. But then, that's really all that's ever mattered to Sasha.
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|December - Saturday, 12/14/2013 - The Underground - Featuring SASHA - 9pm - 3am|
Top Hawaii EDM Djs playing Downtown-Chinatown, Honolulu Hawaii
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